What is SEO?
SEO is the acronym for Search Engine Optimization. SEO is a methodology of techniques and tactics used to get acquiring traffic or obtaining “free,” “organic,” “editorial” or “natural” high-ranking placement in the Search Engine Result Page (SERP) of a website.
SEO includes various kinds of search like image search, news search, video search, educational search, native search, industry-specific vertical search engines.
What are the types of SEO?
- On-page :- On-Page optimization is a technique to do search engine optimization. It includes various factors that affect your site for natural organic listing. Examples of on-page optimization include Headline, actual HTML code, Page title, meta tags, keyword placement, URL, and keyword density.
- Off-page :- Off-Page optimization is also a technique to do search engine optimization . All the things that you can do without changing your website code to help you rank higher in SERP, such as social networking, Link building, forum & blog marketing, Blog Directories, Article Directories, Shared Content Directories, Forum Signatures, Comment link, and Link exchange schemes.
What is SMO?
SMO is the acronym for Social Media Optimization used to gain cognizance of your business or products using communities to generate viral publicity and a number of social networking sites like facebook, twitter, google+ etc. It contains social news, RSS feeds as well as social networking & blogging sites, video etc.
It defines making your content as shareable as possible by targeting both on industry best practices as well as what’s worked for you in the past.
Social media strategy focused on efforts to create quality content that draws attention and promotes subscribers to share it across their social networks accounts. SMO( Social Media Optimization) is similar to SEO (Search Engine Optimization) in that the goal is to gain traffic to your Web site or Webpage.
